BIFW 2026 Bangkok: schedule and 10 designers

The full schedule and ten Thai designers to watch

From 8 to 11 October, Bangkok International Fashion Week’s Grand Runway returns to Parc Paragon with ten shows spanning different generations and languages of Thai fashion. The selection moves from established houses such as FLYNOW and NAGARA to contemporary labels, main-stage debuts and major anniversaries. More than a sequence of runway events, BIFW 2026 offers a useful snapshot of how Bangkok’s fashion system is evolving, bringing memory, craft, urban culture and experimentation into the same programme.

BIFW 2026 at a glance

Dates: 8–11 October 2026. Venue: Parc Paragon, M Floor, Siam Paragon, Bangkok. Theme: “TH-nomenal Extraordinary – Lead the Culture, Wear the Future”. This is the event’s nineteenth edition. The wider BIFW programme also extends across Siam Center and Siam Discovery, but this guide focuses on the ten Grand Runway shows.

Day-by-day schedule

Data	Ora	Sfilata
8 ottobre	19:00	ISSUE presented by THANN
8 ottobre	20:30	VVON SUGUNNASIL presented by XPENG Thailand
9 ottobre	19:00	MERGE presented by Amazing Thailand
9 ottobre	20:30	POEM presented by Merz Aesthetics
10 ottobre	16:00	CHATO
10 ottobre	17:30	NAGARA
10 ottobre	19:00	PAINKILLER Atelier presented by Indorama Ventures
10 ottobre	20:30	37°C Thirty-seven Degrees Celsius
11 ottobre	19:00	27 FRIDAY
11 ottobre	Da confermare	FLYNOW presented by Madame Fin

Schedule note: the official event page currently places FLYNOW on 10 October at 8:30 PM, the same time listed for 37°C. Because those entries overlap, FLYNOW’s time should be reconfirmed through Siam Paragon’s social channels or at the venue before planning a visit.

Ten designers and brands to watch

ISSUE

Founded by Roj Phuphavis Kritpolnara, ISSUE opens the Grand Runway by turning 28 years of history into creative material. The announced collection brings together memories and friendships, moving through love, happiness, fulfilment, disappointment and sorrow.

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It is a fitting approach for a label recognised for colour, travel and cultural layering: less a linear retrospective than an emotional account of the relationships and experiences that have formed its identity.

VVON SUGUNNASIL

VVON SUGUNNASIL returns with Time Shelter, a collection inspired by Japanese photographer Hiroshi Sugimoto. Voratat Sugunnasil begins with an idea of simplicity refined through a highly controlled production process.

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This is a show to watch in its details: proportion, construction and precision are likely to matter more than immediate spectacle. Within the programme, it represents one of the most measured and conceptual expressions of contemporary Thai menswear.

MERGE

MERGE makes its Grand Runway debut with a proposal described as Creative Denim. Co-founded by Jee Pornpavee Danmingyenwong, the label connects denim with freedom, energy and experimentation, while the collection takes inspiration from Thailand’s seas.

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The interesting question is how a global everyday material can absorb local colours and movement without becoming merely illustrative. It is one of the clearest opportunities to examine Bangkok’s emerging commercial generation.

POEM

POEM marks twenty years by revisiting elements from its past and translating them into the present. Founder Sean Chavanon Kaisiri describes the collection as the result of a journey shaped by meticulous work and discipline.

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For a brand known for sharply defined feminine silhouettes, the anniversary becomes a test: which codes remain recognisable, which are adjusted, and how can an established aesthetic move forward without surrendering its identity?

CHATO

For its first Grand Runway appearance, CHATO introduces its view of femininity: beautiful but not fragile, romantic without having to be conventional, and free to move on its own terms.

Founder May Wajana Charoensomsamai builds the debut around character rather than image alone. The key will be how that statement translates into volume, materials and movement, and whether the runway can preserve the freedom promised by the concept.

NAGARA

NAGARA combines the textile imagery of Indian Maharaja and Maharani courts with fabrics from Thailand’s SUPPORT Foundation, reinterpreting them through Nakorn Sampantarak’s distinctive language. Culture, art and music are presented as integral parts of the show. This is one of the programme’s clearest encounters between heritage and contemporary fashion; watch how historical materials and references are transformed rather than reduced to surface decoration.

PAINKILLER Atelier

With Rebloom, PAINKILLER Atelier treats nature’s growth not as an ornamental motif but as a method for thinking about garment construction. Siriorn Thiankhaprasit imagines a future in which innovation and nature can develop together. The concept therefore shifts attention from printed flowers to process: layering, regeneration, structure and material choices. Within the schedule, it stands out as one of the shows most explicitly organised around a design-led idea of the future.

37°C Thirty-seven Degrees Celsius

Latitude 13.7° North takes Bangkok’s geographical position as a starting point and translates it into the colours of city life. Co-founder Chamnan Phakdisuk connects the collection to the capital’s rhythms and shades, turning location into a statement of identity. Instead of proposing a generic image of Thailand, 37°C appears to focus on Bangkok as a specific environment, where climate, energy and contrast can become visual coordinates.

27 FRIDAY

Perfect is not Perfect is 27 FRIDAY’s framework for exploring imperfection as a natural form of beauty. Founder Sit Chanchai Jariyathana begins with an accessible concept, but the test will be making it visible without relying on the slogan alone. Asymmetry, irregular surfaces, proportion or styling may reveal how the brand interprets a departure from perfection. This is a show to watch for the connection between message and material execution.

FLYNOW

One of the most established names in the lineup, FLYNOW presents 1+1=1, a collection built around the union of two opposing forces. Founder Somchai Songwattana proposes a synthesis that might concern silhouette, material, gender or cultural reference; the official material does not specify which contrast will shape the final result. That openness makes the show intriguing. Its timing, however, still requires verification because the online programme contains an unresolved clash.

What to watch

The key stories are already embedded in the lineup: Grand Runway debuts from MERGE and CHATO; the return of VVON SUGUNNASIL; POEM’s twentieth anniversary and ISSUE’s reflection on 28 years; NAGARA’s conversation between textiles, memory and culture; PAINKILLER Atelier’s ideas of nature and futurity; Bangkok reframed by 37°C; imperfection at 27 FRIDAY; and FLYNOW’s fusion of opposites. Together, they show that Thai fashion is not advancing through one aesthetic, but through multiple approaches to identity, production and contemporary life.

Dalla Visionary Stage alla Grand Runway

The Grand Runway is BIFW’s most visible component, but it does not represent the system alone. From 1 to 4 October, Siam Center’s Visionary Stage showcased students from 13 universities and institutions alongside independent projects. The platforms serve different purposes: one observes education and emerging languages, while the other presents brands already operating in the market. Read together, they reveal the path connecting training, experimentation and industry.

Read the article from visionary stage: https://www.czmosmag.com/post/visionary-stage-2026-moda-thailandese-bifw.

Practical information

Parc Paragon is on Siam Paragon’s M Floor and can be reached directly from BTS Siam station via exits 2 or 3. The official website mentions privileges for ticket holders, but it does not present every show as open access, so confirm invitation, registration or seat availability before travelling.

Arrive early, especially for evening shows, and check Siam Paragon’s official channels for last-minute schedule changes.