iQIYI iJOY TH 2027: 40 Titles and a New Map of Thai Series
From BL and GL to fantasy, period drama and international adaptations, the lineup unveiled in Bangkok shows an industry exploring new genres without abandoning the power of fandom.
Forty Thai titles, numerous production companies and a catalogue spanning romance, sport, fantasy, history, revenge and the supernatural.
Presented on 5 November 2026 at ICONSIAM HALL in Bangkok, iQIYI iJOY TH 2027 did more than reveal what is coming to the platform. The event offered a snapshot of the directions Thai series are taking and the role iQIYI wants to play in their international distribution.
An important distinction must be made. Not all 40 titles are iQIYI Originals. The selection is divided equally between 20 original productions and 20 titles acquired from broadcasters and partner companies. The label “2027 lineup” also does not necessarily mean that every series will premiere during that year. Some projects began releasing in November 2026, while many others still have no official date.
BL Remains Central, but Its Worlds Are Changing
BL remains one of the main pillars of iQIYI’s Thai strategy. Familiar pairings return alongside new combinations designed to develop fandoms and intellectual properties that can extend beyond a single series.
The clearest change can be found in the settings. Schools and universities have not disappeared, but they are no longer the only places in which a romance can be built.
In Hook Your Heart, the encounter between a young boxer and a former champion brings BL into the world of sports training. Lock On You turns to special forces, while Sword of Lips enters journalism and The City of Suits the legal profession.
In The Ghost Family, starring Mos Panuwat and Bank Mondop, romance meets a ghost marriage, a wealthy supernatural family and a mystery surrounding the protagonist’s death. LUST moves through casinos, debt and relationships shaped by dependency and imbalances of power.
This variety does not mark the abandonment of romance. Instead, it shows an attempt to place it inside genres and narrative worlds capable of giving each project a more recognisable identity.
Nine GL Series and a Broader Range of Protagonists
One of the most significant features of the iQIYI iJOY TH 2027 lineup is the presence of nine GL projects across original productions and licensed content.
They include Under Her Rules, Love in the Fast Lane, Sweet Bond, Villain Star, The Editor’s Midlife Love, Love Me to Hurt Me, Love Bound, Married to My Enemy and Did You Know?.
The change is not only numerical. These stories move through workplace drama, romantic comedy, revenge, family melodrama and relationships between adult women.
The Editor’s Midlife Love, starring Kob Pimolrat and Marilyn Kate, is particularly notable for centring protagonists beyond the young-adult age range that dominates much romantic television. Love in the Fast Lane, with Faye Peraya and Atom Pariya, begins in a supercar garage, where an intern meets a mechanic who is secretly its owner.
With Villain Star, Kan Chonnnikan and Tita Chayanit were introduced as the first GL pairing connected to the iQIYI Artist roster. The story begins with a conflict between a young leading performer and an actress best known for playing antagonists, as also reported by L’Officiel Thailand.
iQIYI iJOY TH 2027 Titles to Watch
Among the 20 iQIYI Originals, several projects reveal the platform’s ambitions particularly clearly.
MANUKAI
Be On Cloud’s project with Mile Phakphum and Apo Nattawin remains deliberately mysterious. Narrative details are still limited, but both artists are expected to contribute beyond acting.
Mile will work on the musical dimension and performer preparation, while Apo will contribute to image and styling. Rather than a conventional series built around two already popular performers, MANUKAI appears ready to turn their international recognition into a form of creative direction.
Love Desire
Produced by Broadcast Thai Television, Love Desire gives Engfa Waraha a dual role: a mother and, in the next generation, her daughter, who searches for revenge and answers about her father’s identity.
The project was introduced as the first Thai iQIYI Original in the new lineup centred on a romance between a man and a woman. The choice suggests that the platform does not intend to limit its local productions to the BL and GL markets, even as both remain central to its strategy.
How Come I Became the Protagonist?
Adapted from a Thai WEBTOON by PuGun25, the series begins with a metafictional idea: a murdered lawyer wakes up in the body of a BL protagonist and attempts to find his killer on set.
The project combines investigation, fantasy and an awareness of television-industry mechanisms. The key question is whether it will use BL merely as an ironic setting or explore the relationship between actors, characters and audience expectations.
The Ghost Family
Mos Panuwat and Bank Mondop lead one of the selection’s most immediately recognisable concepts. A ghost marriage is not simply the beginning of a romance, but the entrance into a supernatural family and a mystery of identity.
The project also reflects Thai television’s tendency to let horror, comedy and romance coexist more freely than the genre categories often used by Western platforms.
Ayothaya Ayeyarwady
Starring Son Yuke, Juve9’s project places romance inside a war and a historical setting. Love, loyalty and duty become part of a period drama that could broaden the international image of Thai productions beyond contemporary urban environments.
From China to Thailand Through WEBTOON and Web Novels
The growing role of adaptations is another central feature of the lineup.
Mr. Dior is based on the Chinese web novel by Lü Ye Qian He. It follows a CEO who, after a malfunction involving artificial intelligence connected to his brain, believes he is living inside a series of romantic clichés.
The City of Suits, Sword of Lips and Lock On You also demonstrate the circulation of intellectual properties, narrative models and fandoms between the Chinese and Thai markets. They are joined by the WEBTOON adaptation How Come I Became the Protagonist?
This is not simply a matter of finding stories that already have an audience. Moving an intellectual property from one Asian market to another means changing its codes, casting and cultural references while attempting to preserve its recognisability.
This is one of the most interesting aspects of iQIYI’s strategy: using the platform as a place where stories are not merely exported, but adapted and reconfigured for new audiences.
One Platform, Many Producers
The inclusion of 20 licensed titles shows that iQIYI does not intend to operate only as a production studio.
The lineup includes titles from GMMTV, Mandee Work, Copy A Bangkok, Star Hunter, BEC World, Studio Wabi Sabi, Be On Cloud, Me Mind Y and other companies. The platform becomes a point of access that brings together different production houses, artist pairings and fandoms.
Mandee Work occupies a particularly large space among the acquired content, with projects such as You(r)Tuber Series, Passenger Seat Number X, The Scent of Sorrow, Still Holding Up Like the Moon and 30 Days of Us.
GMMTV contributes four titles: Roommate Chaos, Kiss Me, Remember?, Plan B to U and Married to My Enemy.
During the event, Duang With You received recognition as the most-watched Thai title worldwide on iQIYI International in 2026. This description comes from the platform itself and was not accompanied by public figures that can be independently verified.
A Bridge Between Thailand and China
iQIYI’s international strategy was also made visible through the presence of Tian Xiwei, iQIYI International Global Ambassador, who travelled to Thailand to meet the local audience in this role for the first time. Her appointment and participation were announced by iQIYI Thailand.
Her involvement, together with the presentation of upcoming Chinese content and web-fiction adaptations, reinforces iQIYI’s function as a bridge between the two industries.
Thailand offers performers, producers and fandoms capable of circulating rapidly at an international level. China provides a larger market, established intellectual properties and a platform seeking to extend its presence across Southeast Asia.
What These 40 Titles Really Reveal
iQIYI iJOY TH 2027 does not prove that Thai television has abandoned the formulas that helped drive its global growth. Artist pairings, romance and direct relationships with fandoms remain central.
What is changing is the space built around those elements.
The stories enter garages, casinos, newsrooms, courtrooms, supernatural families and historical conflicts. GL protagonists belong to different age groups and social contexts. Adaptations allow intellectual properties to travel between Thailand, China and digital culture.
The result is a lineup that should not be read only as a list of series to anticipate. It is an attempt to build an ecosystem in which local production, international distribution, fandom and intellectual property can reinforce one another.
Many release dates remain unannounced, and several projects are still in their early stages. Their execution will determine whether the variety shown on stage will also lead to greater narrative ambition.
For now, iJOY TH 2027 indicates a clear direction. iQIYI does not simply want to distribute the next Thai success. It wants to become one of the places where that success is designed, adapted and carried beyond national borders.
The Complete Lineup
iQIYI Original: Unknown Lover, No.1 Student, Under Her Rules, Love in the Fast Lane, Sweet Bond, Identity Zero, My Secret Boyfriends, Hook Your Heart, LUST, The Ghost Family, Villain Star, Ayothaya Ayeyarwady, How Come I Became the Protagonist?, Don’t Peek, Mr. Dior, The City of Suits, Sword of Lips, Lock On You, MANUKAI e Love Desire.
Licensing Content: PAYBACK Special Episode, TIMEZONE, See You as a Flower, The Editor’s Midlife Love, Love Me to Hurt Me, Love Bound, Roommate Chaos, Kiss Me, Remember?, Plan B to U, Married to My Enemy, You(r)Tuber Series, HUG E-LHEE: Somtum Rhapsody, Passenger Seat Number X, The Scent of Sorrow, Friend Benefit, Did You Know?, Still Holding Up Like the Moon, 30 Days of Us, Into Racha The Series e 20 Lists.
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