From Seoul to New York: The Creators Redefining Digital Influence

In today’s landscape, where social media has become the main stage for cultural expression, a new wave of international creators with Asian roots are redefining what it means to “influence.”

Their impact goes far beyond follower counts: they merge local aesthetics with global visions, building visual universes that travel seamlessly from one feed to another, crossing both cultural and geographical borders.

Fashion, music, beauty, lifestyle their content isn’t just about trends, it’s about creating fragments of a new cultural narrative that shapes what comes next. Here are eight creators who are inspiring us the most right now.

Our Creators Selection

Bao Tran – Germany A digital storyteller with a hybrid aesthetic: minimal streetwear, witty POVs and a polished take on beauty. From authentic Reels to collaborations with Dior, Levi’s, Boss, Zalando, and Karl Lagerfeld, Bao Tran shows how digital influence can be both spontaneous and refined.

Seungju – South Korea A model and creator bringing the vibrancy of the Korean creative scene online. He has appeared at major events such as the Dior SS26 Paris Fashion Week show, proving that his personal style resonates even in the world of high fashion.

Ting Ting Lai – Germany A creator with elegance at her core. Her content moves fluidly between fashion and beauty, crafted as visual stories with a cinematic feel. Refined and instantly recognizable, her aesthetic embodies modern authenticity.

Jihoon Kim – Germany Experimental and global, Jihoon blends fashion, art, and lifestyle into an eclectic visual mix. His approach embraces contrasts and reflects a generation that refuses to be confined by labels.

Glenn Yong – Singapore Already a household name in Singapore, Glenn Yong is an actor, singer, and model who exemplifies versatility. His presence is larger than entertainment alone — he stands as a living cultural platform, where music, fashion, and influence intersect.

Yaqian Lan – Germany Defined by precision and consistency, Yaqian Lan crafts a strong visual identity through fashion and lifestyle content. Her work reflects a meticulous attention to detail and delivers a sense of narrative cohesion across platforms.

Cheng Chang Fan – Taipei Fusing tradition and modernity, Cheng captures the vibrant essence of Taipei with an experimental aesthetic. His work bridges East and West, offering a cross-cultural narrative that is both bold and nuanced.

Vincent – New York Based in New York but deeply rooted in Asian culture, Vincent represents cosmopolitan storytelling. His content blends fashion, art, and lifestyle into a cross-cultural dialogue, where the global city becomes both backdrop and stage.

Conclusion

These creators prove that digital influence is no longer tied to geography but to the power of visual imagination.

From Germany to Singapore, from Taipei to New York, they tell unique stories that feed into the same global conversation: a generation using social media not only to showcase themselves but to reimagine contemporary culture.

They’re not just faces in a feed. They are the architects of tomorrow’s aesthetics, building it post by post, collaboration by collaboration. And as always, we remain here, watching, listening, and letting ourselves be transformed.