Simon Cracker SS26 - THE DEVIL IS IN THE DETAILS

Simon Cracker SS26 – Back to the roots, but make it real.

Some make noise to be seen. Simon Cracker does the opposite – they whisper, so you’re forced to listen.

At Milan Fashion Week, Simon Cracker doesn’t scream for attention. Instead, they invite you to slow down and look closely. SS26 is a quiet manifesto, a rejection of the visual chaos and opinion overload of social media and fast fashion. No space for noise – just intention.

FILIPPO E SIMONE

Everything starts with subtraction. The color palette is stripped down, white, ecru, dusty greys, oxidized blacks, achieved through dyeing, bleaching, painting. A square t-shirt and tailored shorts form the new Cracker uniform, each look spotlighting a single piece in all its raw beauty.

Upcycling here isn’t a trend – it’s a method. The brand’s signature pieces return, the siamese t-shirt, worm jacket, posture shirt, but each one is reimagined. Unique and replicable, like clones with memory. Even the Crocs are reworked, tagged, patched, cracked open with Jibbitz and grit.

A Declared ‘Margielata’

Filippo and Simone don’t hide it: yes, we did a Margielata. But this isn’t imitation – it’s reflection. There’s a love for wear, for time, for flaws that become part of the garment’s soul.

This season, the devil isn’t in the polished detail. It’s in the refusal to pretend.

Simon Cracker SS26 - CZMOS Take

Simon Cracker reminds us that fashion’s future isn’t in overproduction – it’s in thoughtful repetition. A wardrobe that evolves, but stays true to its own DNA. An ode to those who look forward, not back.

“This collection is for those who don’t look back – because that’s the wrong direction.”

Maybe it’s not nostalgia. Maybe it’s clarity.